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Nida Urooj
Ops & AdminRole: Executive VASolo consultant, moving toward small team

The consultant who hired an executive VA and finally reclaimed 14 hours a week

A senior consultant billing at £180/hour was working 55-hour weeks - and roughly 20 of those hours were email triage, scheduling, expense reports, invoice chasing, and travel booking. On paper the math was obvious. In practice, delegating anything felt harder than doing it.

The problem

£3,600/week of billable capacity was going into admin work worth roughly £15/hour. Two client proposals slipped past deadline in one month. The consultant considered raising rates instead of hiring; the math didn't work.

The hire decision

Hired an executive VA at £22/hour, 20 hours a week (£440/week). Broke down every recurring task into an SOP before the VA started - the delegation prep took 4 hours and saved the first month.

First 90 days

  1. Week 1–2

    VA takes over inbox triage: three labels (urgent, needs response, archive), 2× daily sweep. Calendar consolidated to one tool with 3 booking rules.

  2. Week 3–4

    Invoicing moved to VA. AR chase automated with 7/14/21-day cadence. Expense reports weekly instead of quarterly panic.

  3. Week 5–8

    Travel and client-comms coordination handed off. Weekly Monday review call, 30 min, replaces most inbound questions.

  4. Week 9–13

    New capacity absorbed: 2 additional client days per month. Rate increase deferred - capacity fix was worth more than a rate rise.

Outcomes (benchmark-based)

14 hrs/week
Reclaimed time (mostly billable)
£2,500/mo
Net gain after VA cost - from reclaimed billable hours
48 hrs
Client proposal turnaround (from 5–7 days)
£440/wk
Fully-loaded VA cost - 12% of reclaimed billable value

Before vs after

MetricBeforeAfterDelta
Weekly admin hours20 hrs6 hrs-14 hrs/week
Proposal turnaround5–7 days48 hours-70%
Working hours per week55 hrs42 hrs-13 hrs

Weekly hours spent on admin work

hours / week

Before VA20
Month 1 (inbox + calendar)11
Month 2 (invoicing added)8
Month 3+ steady state6

Stack used in this story

Google WorkspaceSuperhumanNotionCalendlyXeroWiseLoom

Honest trade-offs

Delegating without SOPs almost always fails. If you can't describe how a task should be done, no VA can do it well.
Executive VAs are not admin VAs - the £22/hour end of the market is the floor. Below that you'll spend more time fixing than delegating.
The first month feels slower, not faster. Real ROI shows month 2–3, once the VA knows your rhythms.
If this sounds like your situation

How I'd run this for you

Executive-level VA and operations support is a core service. I work with founders, consultants, and solopreneurs on inbox, calendar, invoicing, travel, and light client coordination - not just task-taking, but ownership of the operational rhythm.

  • Inbox and calendar discipline - SLA-based response times, not chaotic monitoring.
  • Invoicing, AR chase, and expense workflow across Xero, QuickBooks, Wise, and Stripe.
  • Client-comms coordination that doesn't feel outsourced - same voice, same rhythm you'd use yourself.

FAQs

Is this a real consultant?

No - this is a composite story. Reclaimed-hours figures reflect published research on knowledge-worker admin overhead (McKinsey, Atlassian). Costs use current U.K. market rates for executive VAs.

Are you a VA or an operations person?

Both, depending on scope. For solo founders and consultants, VA support is often the practical entry point. For teams, I run operations across sales, HR, and finance simultaneously.

What hours do you work?

Coverage windows agreed upfront. Most engagements sit in a 9-hour window that spans U.K. morning through U.S. Eastern afternoon, or a GCC-covering window for UAE clients.

Related case stories

Your situation isn't this exact story - let's map yours

30-minute diagnostic call. I'll tell you whether the fix is a hire, a fractional operator, or a small workflow change - and give you the honest math either way.