B2B Lead Generation for Founder-Led Sales
Lead-gen for founders who close their own deals and are tired of agencies selling volume instead of buyers.
Who this is for
- Founder-led sales, $10K+ ACV
- Consultancies and services businesses
- SaaS pre-first-sales-hire
Problems solved
- - Agencies selling 50K sends and calling it strategy
- - Lists full of ops managers when you sell to CFOs
- - No feedback loop between reply data and messaging
What I handle
Deliverables
- ✓ ICP + buyer persona
- ✓ Verified prospect list
- ✓ Multichannel cadence
- ✓ Reply handling + booking
- ✓ Weekly scorecard
Tools
Process
- 01Setup (Week 1)
ICP workshop, cadence draft, tool setup.
- 02Pilot (Weeks 2–4)
Sending, reply handling, first bookings.
- 03Scale (Month 2+)
Iterate, expand, report.
Example workflows
- - Prospecting block
- - Sending + reply handling block
- - Weekly scorecard and iteration
KPIs I track
Frequently asked
How much do B2B lead generation services cost?
For senior operators with verified lists and multichannel outreach, $2–6K per month plus tool costs. Cheaper is usually volume-first outsourcing.
How do you build the list?
ICP workshop first, then Apollo + Sales Navigator + manual verification. Every list is refreshed weekly — stale data is why most cold email fails.
Do you write the messaging?
Yes. Every cadence is rewritten based on reply data. Templates are the starting point, not the answer.
Related services
Outsourced Sales for Small Businesses
A senior outbound operator plus the systems to run it. You get pipeline, not a body renting hours.
B2B Appointment Setting Service
Qualified meetings on the founder's calendar. Multichannel outreach, real follow-up, show rate that respects everyone's time.
Fractional Sales Manager
Senior sales leadership on a retainer — playbook, coaching, and pipeline ownership without a $180K hire.
Ready to hand this off?
Tell me a little about your team and this workstream - I'll come back with fit and a starting plan.