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Nida Urooj
Sales & Revenue Operations

Lead Qualification

Filter noise out of your pipeline with clean, ICP-aligned qualification.

Flat lay illustrating Lead Qualification - an outbound sales workspace: notebook of call notes, rotary phone, printed pipeline sheet, coffee.
Flat lay illustrating Lead Qualification - an outbound sales workspace: notebook of call notes, rotary phone, printed pipeline sheet, coffee.

Who this is for

  • Teams drowning in low-fit leads
  • Founders trying to protect their calendar

Problems solved

  • - Sales team wastes time on bad-fit meetings
  • - No consistent qualification framework

What I handle

Discovery calls with a defined framework
Scoring against ICP
Disqualifying with a documented reason
Booking only qualified meetings

Deliverables

  • Qualification scorecard per lead
  • Meeting brief for the AE
  • Weekly qualification report

Tools

HubSpotZohoPipedriveGoogle DocsNotion

Process

  1. 01
    Define

    Agree ICP + scoring criteria.

  2. 02
    Screen

    Run structured qualification calls or replies.

  3. 03
    Hand off

    Deliver briefed meetings with context.

Example workflows

  • - Reply → screen call → scorecard → book or disqualify

KPIs I track

% qualified meetingsShow rateAE-accepted opportunities

Frequently asked

Do you use BANT?

I adapt to your framework - BANT, MEDDIC, CHAMP, or a custom checklist. What matters is consistency and a documented reason for every decision.

Related

Related services

Ready to hand this off?

Tell me a little about your team and this workstream - I'll come back with fit and a starting plan.