Sales & marketing
Conversion Rate Calculator
Calculate conversion rate, uplift percentage, and statistical significance thresholds.
Enter visitors and conversions to see CVR. Add a second variant to see relative uplift for A/B tests.
Variant A (control)
3%
Variant B
4.2%
Relative uplift (B vs A)40%
How to use it
- 1Enter visitors and conversions for variant A.
- 2Optionally add variant B.
- 3Read CVR and relative lift.
Real use cases
- Landing page A/B tests.
- Comparing outbound cadences.
- Weekly funnel review.
Frequently asked
What is a good conversion rate?
For B2B landing pages: 2-5% is average, 8-10% is strong. For e-commerce: 1-3% is typical.
How much traffic do I need for A/B testing?
Rule of thumb: 1,000+ conversions per variant for statistically confident results.
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