Sales & marketing
Churn Rate Calculator
Calculate customer churn, retention, and net growth for any period.
Enter customers at the start of the period, customers lost, and new customers to see churn, retention, and net growth.
Churn rate3%
Retention rate97%
Net growth rate6%
How to use it
- 1Enter customers at start of period.
- 2Enter customers lost.
- 3Enter new customers acquired.
- 4Read churn and retention.
Real use cases
- Monthly SaaS reviews.
- Cohort analysis.
- Investor updates.
Frequently asked
What's a good SaaS churn rate?
SMB SaaS: 3-5% monthly is typical. Mid-market: 1-2%. Enterprise: under 1% monthly (or ~10% annual).
Should I use logo churn or revenue churn?
Both. Logo churn tracks accounts lost; revenue churn tracks MRR lost. Revenue churn matters more for financial health.
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Want a private version for your team?
Custom calculators with your branding, saved defaults, and team access - built to fit your process.