Sales & marketing
CAC (Customer Acquisition Cost) Calculator
Calculate blended CAC from marketing and sales spend divided by new customers.
Add up marketing spend and sales spend, divide by new customers acquired. That's your CAC.
CAC$500.00
Total acquisition spend$20,000.00
How to use it
- 1Enter marketing spend for the period.
- 2Enter sales spend (salaries, commissions, tools).
- 3Enter new customers acquired.
- 4Read CAC.
Real use cases
- Board deck prep.
- Channel efficiency reviews.
- Setting ad budgets.
Frequently asked
Should CAC include salaries?
Yes for a real number. Include marketing and sales team salaries plus tooling costs allocated to acquisition.
What's a healthy CAC?
The rule of thumb: LTV:CAC of 3:1 or better, and CAC payback under 12-18 months for SaaS.
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Want a private version for your team?
Custom calculators with your branding, saved defaults, and team access - built to fit your process.