Sales & marketing
UTM Link Builder
Build clean, consistent UTM-tagged campaign URLs for Google Analytics.
Paste a URL, fill the UTM fields, and copy the fully tagged link - ready for GA4, HubSpot, or any analytics tool.
Your tracking URL
https://example.com/landing?utm_source=newsletter&utm_medium=email&utm_campaign=spring-launch
How to use it
- 1Paste your landing URL.
- 2Fill source, medium, campaign at minimum.
- 3Copy the tagged URL.
Real use cases
- Newsletter campaigns.
- Paid ads.
- LinkedIn outreach tracking.
Frequently asked
Which UTM parameters are required?
utm_source, utm_medium, and utm_campaign are the three GA4 will always show. Term and content are optional.
Should UTMs be lowercase?
Yes. GA treats 'Facebook' and 'facebook' as different sources. Stick to lowercase, hyphens between words.
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Want a private version for your team?
Custom calculators with your branding, saved defaults, and team access - built to fit your process.