Sales & marketing
Sales ROI Calculator
Model the return on a sales hire, campaign, or tool in seconds.
Compare investment against expected revenue to see ROI %, net gain, and payback period.
Net gain$35,000.00
ROI350%
Monthly profit$5,833.33
Payback period1.7 months
How to use it
- 1Enter the total cost (salary, tool license, campaign spend).
- 2Enter the revenue you expect (or already booked).
- 3Optionally enter months to spread costs and see monthly payback.
Real use cases
- Should we hire this SDR?
- Is this outbound campaign worth it?
- Payback on a new CRM.
Frequently asked
What is a good sales ROI?
Rule of thumb: 3-5x return is healthy for outbound; 5-10x for well-targeted campaigns to warm audiences.
How is payback period calculated?
Payback = total cost ÷ monthly gross profit. It tells you how many months until the investment pays for itself.
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Want a private version for your team?
Custom calculators with your branding, saved defaults, and team access - built to fit your process.